Account Information

Google Account

The Captivate Analytics Google Account for  should be used by:

• Eric Westerman, VP of Analytics
• Full-Time Employees who need access for reporting, content performance and strategy insights, and/or need to manage indexation of client webpages.
• Tyler Tafelsky, SEO Strategy Freelancer

Login Credentials

URL: https://search.google.com/search-console/about
User: captivateseoanalytics@gmail.com
Pass: C@pt1v82020
Requires 2FA from Chris Everett

About Google Search Console

What Captivate Uses Google Search Console For

Google Search Console (GSC) is a free Google tool that helps you monitor, maintain, and troubleshoot your site’s presence in Google Search

What you use it for most often:

• See what keywords and pages get traffic from Google – clicks, impressions, average position, CTR
• Find and fix indexing problems – which pages are indexed, why others aren’t (noindex, redirects, 404s, crawled–not–indexed, etc.)
• Submit URLs and sitemaps – request indexing after updates, submit XML sitemaps
• Catch technical SEO issues – Core Web Vitals, mobile usability, HTTPS issues, structured data enhancements (when applicable)
• Check manual actions + security issues – penalties, hacked content, malware warnings
• Review links – top linked pages, external/internal linking signals
• Validate fixes – confirm Google has rechecked and issues are resolved

What Does Captivate Use Ahrefs For?

All of Captivate’s SEO clients should have Google Search Console for a variety of tasks including:

• Backlink Analysis – Discover who links to your site and your competitors’.
• Keyword Research – Find keywords with search volume, difficulty, and traffic potential.
• Site Audit – Identify and fix on-site SEO issues.
• Rank Tracking – Monitor keyword rankings over time.
• Content Strategy – Analyze top-performing content by keyword, URL and device type.
• Reporting – Pull insights from Google Search Console for Monthly/Quarterly organic SEO reports.