The way we structure copy docs – especially when including keyword targets – we should have a focused layout and keyword target for each PAGE, not each block of content

From an SEO standpoint, if we want to rank for a set of terms, we need to make sure content for terms that we are targeting is super tight and focused on the page.

For example: What are the top keywords we want to hit for a CoolVu Franchise Homepage? Probably “window film franchise” and “window tinting franchise” keywords

Once keyword targets are defined, as we write content, we reference keywords and want to sprinkle them throughout the page. We don’t want to keep keywords in paragraphs/content blocks — it won’t be enough to rank.

Instead of putting keyword targets for each paragraph/section, do the opposite – target whole page,

Steps:

1. Define Topic of Content
2. Define Keyword Targets
3. Write Content
   1. Cross reference keywords and integrate into copy
4. Review Content
   1. Headers 
   2. Keyword matches

SERP

Re: casting a wide net – keyword targets for website page copy

1. Go to Google and type in a couple of the different keyword phrases
2. Look through and see what the content is that is ranking for both of them
3. If there are very similar results that show the same pieces of content, then we can probably target both of those things on the 1 page. If they are vastly different, it’s probably best to keep them separated from each other.

<?php
// The last comma can be omitted
$array1 = array("item 1" => "one", "item 2" => "two", "item 3" => "three",);

echo $array1["item 1"], ";", $array1["item 2"], ";", $array1["item 3"];
// Output: one;two;three
?>