SpyFu

Original Publish Date:  12/03/2025 by Chris Everett

Last Edited on:  12/03/2025 by Chris Everett

Account Information

General Use SpyFu Account

The General Use Account should be used by:

  • Full-Time Employees who need access for reporting or ad-hoc research but do not have a login.
  • Freelancers or Contractors supporting Captivate projects.

Login Credentials

URL: https://www.spyfu.com/auth/login
User: chris@captivateseo.com
Pass: 1!@2dm!n4201CV

About SpyFu

What is SpyFu?

SpyFu is a SaaS platform that lets you “spy” on competitors’ search marketing. It pulls historical and real-time data from Google search results and Google Ads to show:

  • What keywords competitors rank for organically
  • What keywords they buy in Google Ads
  • Their ad copy history
  • Estimated budgets & clicks
  • Backlinks and top-performing pages
  • SERP changes over time (wins/losses)

What Does Captivate Use SpyFu For?

  • Backlink Analysis – Discover who links to your site and your competitors’.
  • Keyword Research – Find keywords with search volume, difficulty, and traffic potential.
  • Site Audit – Identify and fix on-site SEO issues.
  • Rank Tracking – Monitor keyword rankings over time.
  • Content Research – Analyze top-performing content by topic or domain.
  • Competitor Analysis – Understand competitor SEO strategies and traffic sources.
  • Link Building – Identify opportunities to earn high-quality backlinks.