SpyFu
Original Publish Date: 12/03/2025 by Chris Everett
Last Edited on: 12/03/2025 by Chris Everett
Account Information
General Use SpyFu Account
The General Use Account should be used by:
- Full-Time Employees who need access for reporting or ad-hoc research but do not have a login.
- Freelancers or Contractors supporting Captivate projects.
Login Credentials
URL: https://www.spyfu.com/auth/login
User: chris@captivateseo.com
Pass: 1!@2dm!n4201CV
About SpyFu
What is SpyFu?
SpyFu is a SaaS platform that lets you “spy” on competitors’ search marketing. It pulls historical and real-time data from Google search results and Google Ads to show:
- What keywords competitors rank for organically
- What keywords they buy in Google Ads
- Their ad copy history
- Estimated budgets & clicks
- Backlinks and top-performing pages
- SERP changes over time (wins/losses)
What Does Captivate Use SpyFu For?
- Backlink Analysis – Discover who links to your site and your competitors’.
- Keyword Research – Find keywords with search volume, difficulty, and traffic potential.
- Site Audit – Identify and fix on-site SEO issues.
- Rank Tracking – Monitor keyword rankings over time.
- Content Research – Analyze top-performing content by topic or domain.
- Competitor Analysis – Understand competitor SEO strategies and traffic sources.
- Link Building – Identify opportunities to earn high-quality backlinks.